Search Engine Marketing (SEM)
Benefits of search engine marketing include increased visibility on search engine results pages, immediate traffic generation, precise audience targeting, and the ability to measure and optimize campaign performance in real-time. Additionally, SEM offers a cost-effective way to reach potential customers who are actively searching for your products or services, enhancing brand awareness and driving higher conversion rates.​
​Our SEM strategy includes comprehensive keyword research to target high-intent search queries, creating and optimizing tailored ad campaigns across platforms like Google Ads and Microsoft Advertising (fka Bing ads). We focus on maximizing ROI through continuous performance monitoring and adjustments, detailed analytics, and reporting. Our approach is data-driven, enabling strategic bidding to achieve the best return on investment (ROI) for your business.
Our SEM Services Include
Copy creation
Create ad copy for headlines, descriptions, sitelinks and adjust landing page copy for campaign launch.
Analytics
Monthly metric report to include Key Performance Indicators (KPIs), optimizations and next steps.
Keyword Research
Target the right audience based on keyword search volume and intent to increase the quality of leads.
Ad Optimizations
Update ad assets to ensure max performance of the budget and targeting.
Conversion set-up
We will make sure the ad campaign has accurate conversion tracking in Google Analytics 4 (GA4), allowing for data-driven decisions and a clear understanding of performance.
Support
We will have bi-weekly check-in calls, respond within one business day and dedicated pay-per-click (PPC) specialist support.
Our SEM Plans & Pricing
Starter Plan
For businesses launching their first paid search campaign, ad account setup and conversion tracking implemented.
Set-up Fee: $1,500
+
Monthly ad maintenance
Price does not include the ad spend.
Growth Plan
Ideal for businesses ready to scale their audience, strategy and results in paid search ad campaigns.
Set-up Fee: $2,000
+
Monthly ad maintenance
Price does not include the ad spend.
Premium Plan
Best for businesses needing multiple ad campaigns and types for new leads, retargeting and upselling.
Set-up Fee: $3,000
+
Monthly ad maintenance
Price does not include the ad spend.
Our Partnership Path
01.
We begin with a one-on-one conversation to understand your business, audience, and goals. This 30-minute call sets the foundation for a strategy tailored to your brand’s vision.
02.
You’ll receive a personalized proposal outlining recommended services, timelines, and strategies—crafted to align with your goals and drive business growth.
03.
Once we align on the scope and direction, we move forward with a signed contract. This step marks the beginning of our strategic partnership.
04.
Your initial deposit secures our commitment. From there, we begin crafting a thoughtful action plan to launch your project with precision and purpose.