Search Engine Marketing (SEM)
Benefits of search engine marketing include increased visibility on search engine results pages, immediate traffic generation, precise audience targeting, and the ability to measure and optimize campaign performance in real-time. Additionally, SEM offers a cost-effective way to reach potential customers who are actively searching for your products or services, enhancing brand awareness and driving higher conversion rates.​
​Our SEM strategy includes comprehensive keyword research to target high-intent search queries, creating and optimizing tailored ad campaigns across platforms like Google Ads and Microsoft Advertising (fka Bing ads). We focus on maximizing ROI through continuous performance monitoring and adjustments, detailed analytics, and reporting. Our approach is data-driven, enabling strategic bidding to achieve the best return on investment (ROI) for your business.
Our SEM Services Include
Copy creation
Create ad copy for headlines, descriptions, sitelinks and adjust landing page copy for campaign launch.
Analytics
Monthly metric report to include Key Performance Indicators (KPIs), optimizations and next steps.
Keyword Research
Target the right audience based on keyword search volume and intent to increase the quality of leads.
Ad Optimizations
Update ad assets to ensure max performance of the budget and targeting.
Conversion set-up
We will make sure the ad campaign has accurate conversion tracking in Google Analytics 4 (GA4), allowing for data-driven decisions and a clear understanding of performance.
Support
We will have bi-weekly check-in calls, respond within one business day and dedicated pay-per-click (PPC) specialist support.