UV Disinfection Robot Launch
San Antonio, TX | Healthcare Technology | July–December 2020
During the height of the pandemic, Alexis Alonzo, our Founder & Digital Strategy Director, was contracted by a rapidly growing healthcare technology company to support the launch of a new UV disinfection robot.
​
With market demand surging, she developed and executed a multi-channel digital strategy focused on performance and speed. From paid media to email marketing, Alexis helped the internal team drive qualified traffic and conversions during a critical growth period.
The Challenge
Promote the launch of a new UV disinfection robot designed to fight the spread of COVID-19. Increase brand visibility and generate qualified leads during a time of urgent public health demand and rapid company growth.
The Marketing Service
Search Engine Marketing — Google Ads
Display Advertising — AdRoll
Retargeting Ads — LinkedIn
Email Marketing — Marketo
Landing Page Copy & Design
SEO — YouTube & Web
The Strategy
-
Integrated into the client’s internal marketing team as a contractor during peak COVID-19 response
-
Built a cross-channel digital strategy to support the launch of a UV disinfection robot
-
Launched Google Search campaigns targeting hospital and healthcare decision-makers
-
Developed AdRoll retargeting ads with A/B creative testing (robot vs. human imagery)
-
Designed and wrote a high-converting landing page for demo requests
-
Created a 7-part email nurture campaign to guide leads through the funnel
-
Refreshed YouTube video metadata and playlists for improved organic search visibility
-
Developed branded email and landing page templates for the sales team to repurpose
The Results
$100K+
Revenue in Sales
Digital marketing campaigns supported the successful launch of a new UV disinfection robot, contributing to multiple high-value sales and over $100K in attributed revenue.
+11.61%
Google Ads Average CTR
CTR exceeded B2B industry benchmarks by over 4X driven by healthcare-specific keywords, strong search intent and timely COVID-era messaging.
6.99%
Overall Email Nurture CTR
A 7-part email nurture series led to strong engagement from hospitals, performing well above healthcare industry averages during a highly saturated COVID market.
The Client's Feedback
"When Alexis joined Xenex, it was during a time of tremendous growth, the company grew 600% overnight! I was impressed with the way Alexis rolled up her sleeves, jumped in head first and started asking how she could help. Her follow through is even more impressive; every meeting she attends, she comes prepared with new ideas or is ready to show concepts and then she executes flawlessly. She brings so many new ideas and is consistently researching new ways to get our message out across multiple platforms."
—Toni Cardiel, Former Xenex Product Marketing Manager​